Foot Cardigan

I joined the Foot Cardigan team 2 days after they had aired on ABC’s hit show Shark Tank. In the span of that two days, the company had grown from 5000 subscribers to over 250K subscribers. The team was small, and most of their creative work had been outsourced. I spent the next two years growing the brand creatively through its photography, graphics, and voice.

The two photoshoots below were some of the last I did there before we sold the company and I moved on to Hook & Albert.