Long Cove

Long Cove is a private luxury lakefront community on Cedar Creek Lake, about an hour from Dallas. Built for families who want to unplug, it turns the ease of lake life into an everyday ritual.

I led a complete brand redesign and defined how the identity shows up across the property and member touchpoints, including a curated merch program. The work covered logo and monogram, mark system, patterns, color palette, typography, applications across print and digital, signage and wayfinding, and a custom golf cart wrap.

The approach is quiet and confident. Clean lines, restrained type, and nature-inspired patterning create a minimal look with high impact—luxury that feels effortless and lasting.