Rye51 PDP Studio

When it came to designing our new website for 2022, one thing that I really wanted to do to stand out in a crowded space was to change the way we did our PDP photography. Simple photos of a $1200 Italian jacket on a white background just don’t do the design of the fabric justice. Instead, we had a custom backdrop painted that complimented our color story for the Fall season. Check out the rest of the photos on our new site at rye51.com

Photography and Art Direction: Carl Sullivan

Styling: Eric Frank

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