Rye51 Lifestyle

Rye51 has been a menswear staple in the southeast for the last 12 years, and with the move from more formal to relaxed athleisure fit attire in recent years, the brand really exploded in 2022. I have freelanced for the brand for a number of years but came on full-time early this year to help steer the brand in a more modern and fashion-forward direction. In addition to a complete rebrand and helping design a state-of-the-art online shopping experience, I also was the brand’s lead photographer. This is a collection of work for both our SS22 and FW22 collections. Enjoy!

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Photography and Art Direction: Carl Sullivan

Styling: Eric Frank

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Rye51 FW22 Studio
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Hook & Albert Alpine Collection